The "Yes Boys" campaign was an advertising and social initiative launched by EE ahead of the 2026 FIFA World Cup to counter harmful, hypermasculine online influences on teenage boys

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In collaboration with influencer and elite coach Joshua Paul, who created the online platform 'Fit4Football', the Yes Boys and Mentor Badge programme was launched across all social media platforms in the Summer of 2026

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It consisted of a launch film, 4 training modules designed to help coaches identify and support children who may be affected by toxic influencers, and 5 story films

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​RAD AUDIO provided full post audio services across the entire campaign, including sound design, dialogue editing, foley and final mixes